Since winning the account at the end of ’21, we’ve led the reframing and building of NewYork-Presbyterian as a true consumer brand. Stay Amazing, the new creative platform, tells raw, unfiltered stories of patients from New York and how next-level care lives closer to home throughout the greater New York area.
In the past year, we’ve done a lot (see below), and what you see is but a smattering of that work.
9 TV Spots
17 Radio Spots
97 OOH
29 Print Ads
69 Digital Banners
109 Social Assets…and much, much more.
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ONE SHOW: 01 Merit | AICP POST: 01 Shortlist Docu-Style + 01 Shortlist Regional | LONDON INTERNATIONAL Awards: 01 Gold | NEW YORK EMMY Awards: 03 Nominations
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Role: ECD
Partner: Marcelo Ramirez
CDs: Brian Pluta (CW) & Jon Cochran (AD)
ACD: Alejandra Guerrero (CW)
Art Director: Emily Haugbro